Midnight

A newly launched womenswear brand focuses on the idea of people embraces their true self at midnight.

Space

A launching event should be something that’s close to the brand’s DNA, impactful and memorable. I focused on the idea of time and how emotions can be strongly affected by light. Audiences come to the event from a fully lit room, by unveiling the area, the space is fully covered with blackout fabrics, the visual tension is immediately raised.

Furthermore, I wanted people to feel that they are transmitted to a different planet through the changes of lighting, sound and unique landscape.

UI

It’s designed to be unconventional and mysterious. The idea of time is also continued in the website. There is also a timer that runs endlessly at midnight time also plays with the idea of you’re stuck in this midnight planet.